Organisational and Strategic Communication Research: European Perspectives

por Gisela Gonçalves, Ian Somerville and Ana Melo (Eds)
Colecção: Pesquisas em comunicação
Ano de edição: 2013
ISBN: 978-989-654-115-6

The diversity represented in this book, not only in respect to author nationality, but also in theoretical and empirical approaches, reflects one of the most salient features of the European Communication Research and Education Association: Organisational and Strategic Communication Section’s identity. The spectrum of themes analysed in this collection – crisis communication, government communication, organisational communication and social media, corporate social responsibility, health media relations – demonstrates the range and vitality of organisational and strategic communication research in Europe.

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Support:
Fundação para a Ciência e a Tecnologia
União Europeia
Quadro de Referência Estratégico Nacional
Programa Operacional Factores de Competitividade
Universidade da Beira Interior