Communication and Media
Investigator in charge: Joaquim Paulo Serra
Focused on the notion of mediation, the group of COMMUNICATION AND MEDIA studies the technological and social aspects of that mediation in a simultaneously theoretical and experimental manner. More than a mere "communication society", contemporary society is thus assumed to be a mediatized society, that is, a society in which technological mediation - particularly, the one carried out by the "new media" - has become a decisive factor of economy, culture, arts, politics and everyday life. A factor which, because it is new and decisive, poses equally new and decisive problems, pertaining to the redefinition and reconfiguration of the public sphere, of professional communicative practices such as journalism, advertising or public relations, of political communication in a democracy, of the borders between public and private, or even of the new processes of creation and diffusion of arts and science.
The Communication and Media Group's general
aim is to study mediation as a social and technological phenomenon.
Their objectives are to reflect upon and analyze at a theoretical and practical level:
- The communication strategies of political-institutional agents (State, Political Parties).
- The communication strategies of informal political actors (public spaces, social movements and identity groups seeking recognition).
- The role of the media in the dissemination of knowledge, in the various areas of culture and knowledge.
- The impacts of technological and social changes in the various disciplines and practices of strategic communication, namely in advertising and public relations.
- The impacts of technological and social changes in journalism and in the economic and political conditions in which journalistic work is made.
- The role of digital infrastructures in the dissemination and public access to knowledge.
- The relationship between media, particularly the so-called "new media", and the current "crisis of democracy" (in relation to the Practical Philosophy Group)
- The construction process of the "digital humanities" (in connection to the Arts and Humanities Group).
- The implications of the new media in the redefinition of the boundaries between public and private;
- The reception of cultural and media products by various audiences.